Weekly
Column
Click & Clack Talk Cars
By Tom &
Ray MagliozziDear
Tom and Ray:
For the past 11 years I have
lived overseas, and I will be returning to the
states in about 18 months. My trusted mechanics
have all been out of business, the country or
both, and I now return home to retire, a stranger
in a strange land, so to speak. How would you
guys go about determining who runs a good
shop> I know nothing about cars and am at the
mercy of the mechanic, except in rare instances.
How would one go about identifying an honest,
skilled mechanic? - Morgan
TOM: Word of mouth is really
the best way to find someone good. And since
"word of mouth" has now moved to the
internet, in the form of things like Craigs
List, the internet should be useful too.
RAY: A few years ago, we
started a referral place on our web site where
people could recommend great mechanics to each
other. And its worked very well.
TOM: Its called the
Mechan-X Files. You put in your ZIP code, specify
how many miles from that ZIP code youre
willing to go, and it spits out a list of nearby
shops that have been recommended by other readers
of our column and listeners to our radio show.
RAY: You get customer ratings
on a bunch of issues like honesty, price, how
they treat female car owners, and how they
respond when they make mistakes. Then you can
read specific comments by their customers.
TOM: So try the Mechan-X Files,
Morgan. Its at the top left corner of our
home page, www.cartalk.com. And if others out
there have a mechanic they really love, tell us
about him or her at the Mechan-X Files.
RACING
By Greg Zyla
Sponsored by Curry Automotive
NASCAR vs.
Baseball
Q: Greg, I really
enjoy racing, and the fact that NASCAR Nextel Cup
racing is ranked right up there with pro baseball
and football and is growing in popularity. Why
cant baseball and football players be more
like NASCAR drivers, who always give lots of
autographs? Ill never get a baseball
players autograph on a baseball unless I
pay for it! Earl, Spokane, Wash.
A: Earl, thanks to
Don Hawk, NASCARs Director of Regional
Racing Development and also the founder of his
own company, Hawk Sports Management, I can give
you a great example.
Hawk told me
recently that he had a close friend involved with
both NASCAR and minor-league baseball. Said Hawk,
"He knew I was a marketer of sorts, and he
also knew Bill Giles, owner of the Philadelphia
Phillies. Giles wanted to know why his seats were
empty and the NASCAR seats were full, and he flew
me to a game in Philadelphia. I remember that
night well, and there were a lot of empty blue
seats Hawk told Giles that the worst thing that
happened to baseball was the players going on
strike.
"The strike
alienated the fans, who would have to pay more
for a ticket because of it," Hawk continued.
"They werent about to forget it. Then,
I told Mr. Giles to take a close look at the
players on the field warming up before the game.
Not one was interacting with the fans."
Hawk went on to
explain that if he ran the Phillies, he would
make sure every player just "happened"
to have a Sharpie pen in his back pocket and
would be ready to sign those autographs and
interact with fans.
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